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    Brian L. Roberts is an American businessman, and is chairman and CEO of Comcast Corporation, an American company providing cable entertainment, and communication products. Brian has worked at Comcast since graduating from The Wharton School of the University of Pennsylvania. He was named President of Comcast Corporation in 1990 when the company had $657 million in annual revenue. Comcast Corporation’s annual revenue has since grown to nearly $69 billion. Background: Roberts was born into a Jewish

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    Comcast Executive Summary

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    Synopsis and Goal: Comcast is a global technology and media company mainly known for its two main businesses, Comcast Cable & NBCUniversal. Comcast Cable is one of the largest service providers for phone, high-speed internet, video, and television services in the nation. While Comcast Cable is a cable giant in the area of business, the company has publically struggled significantly in the area of customer service. Comcast has had a number of public customer service complaints in recent years which

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    Comcast Corporation Rikki Wooten Due Date: 5/1/2017 Introduction Comcast Corporation is a Worldwide media source and technology corporation that has two primary businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable television offered from Comcast Corporation. They provide broadband internet and also landline telephones for residents. Comcast also supplies their services to small and medium size businesses, through its Comcast Business brand. Comcast

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    Abstract Comcast Corporation (NASDAQ: CMCSA, CMCSK), a company based in Philadelphia primarily provides competitive bundled-package, which consists video, high-speed internet, phone, wireless security and automation services to both residential and commercial customers, with estimated TV-market share of 24% in United States. With the introduction of Xfinity brand services, 80% of Comcast’s revenue is generated from its video services. Comcast’s innovative products/services facilitate current position

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    |Marketing Strategy | |Comcast Corporation | | | | | | | |

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    Professor Sunder Entertainment and Media Industries Case Study: Comcast Background: Founded by Ralph J. Roberts in 1963 by Daniel Aaron and Julian A. Brodsky, Comcast began with the purchase of 1,200-subscriber cable system in Tupelo, MS (Shareholder).Today, Comcast Corporation is the largest cable TV company, and home internet service provider (Media Data Base). In 2002, Comcast acquired all assets of AT&T Broadband, thus making Comcast the largest cable television company in the United States with

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    Comcast Executive Summary

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    company has introduced some new products. Comcast launched a constant guard, a security program designed to help protect its high-speed internet users from online threats. Comcast also launched a beta version of Fancast Xfinity TV, its online television service. The Xfinity service gives subscriber access to hours of content not previously available online. Comcast also took the opportunity of the market trend and added to its mobile content. It released Comcast Mobile app 2.0, which includes a remote

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    Looking at the media giant that is Comcast, the first thing that often comes into mind is the realization of how massive and intricate of a corporation it is. Comcast, as a business, defines itself as a “global media and technology company with two primary businesses: Comcast Cable and NBCUniversal” (Comcast Corporation). In the industry, Comcast provides the most residential and business telephone, Internet, and video services nation wide (Reese and Anderson, "Comcast - Broadband Service”). Coupled

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    good quality customer service can have a negative impact on any company, from fast food restaurants to large corporations with call centers. Looking at Comcast Corporation as a specific example of poor customer service quality, we will identify the source of the negative impact and provide different options for improvement of quality within the call center. Comcast Corporation started out as a small cable company and grew tremendously to the number one company in internet and cable providers. This

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    Comcast Corporation, formerly registered as Comcast Holdings,[note 1] is an American multinational mass media company and is the largest broadcasting and largest cable company in the world by revenue.[2] It is the second largest pay-TV company after the AT&T-DirecTV acquisition, largest cable TV company and largest home Internet service provider in the United States,[9] and the nation 's third largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40

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