Chipotle

Chipotle Mexican Grill in 2012- Can it hit a second home run? CONTENTS. Executive summary……………………………………………………………………………3 Introduction………………………………………………………………………………………4 Analysis…………………………………………………………………………………………….4 1. Core competences………………………………………………………………...4 2. SWOT analysis………………………………………………………………………..4 3. Value chain…………………………………………………………………………...6 4. the chief components of strategy…………………………………………….7 5. the generic competitive strategies…………………………………………

Prepared for: Chipotle Submitted By: December 14, 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint

Chipotle Mexican Grill is an American restaurant chain that currently has more than 1700 locations, with most of its locations in the U.S. and several in Canada and Europe. Chipotle has been gradually expanding its international presence since it opened its first location outside the U.S., in Toronto in 2008 (International Strategy, 2015). The restaurant now has 17 locations outside of the U.S. including locations in London, Paris, and Frankfurt. However, like all other international corporations

Crisis: Love/hate with Chipotle e Coli. Crisis Chipotles reputation and product were nothing short of stellar. Attracting customers from all walks of life but primarily from the millennial generation. The millennial generation tends to like simple, fresh food without artificial flavors or fillers from environmentally friendly restaurants. Chipotle in turns targets the millennial generation as one of their main stakeholders. For a time, the symbiotic relationship between Chipotle and the millennials

Chipotle Strategic Analysis Jeffrey D. Payne BUS 560 Leadership Capstone Adams State University July 12, 2015 The leadership at Chipotle Mexican Grill, Inc. has revolutionized the fast food industry and continue to provide health options to their customers through ethicial business practices. The company is currently going to market with the organization promotion of “Food with Integrity”, following the ideology that better food comes from better farming. This analysis of the organization

Why Would Anyone Drop Chipotle? Many people do not know that when Chipotle started in the 1990's, the company was backed by McDonald's. In fact, it was McD's support that allowed them to expand from 14 stores to nearly 500 in just seven years. Chipotle's growth never stopped and the chain became stock market magic. Even so, McDonald's decided that their relationship was not conducive to business and parted ways with the young chain. Today, Chipotle has over 1,800 locations and is at the top

Case 5-> Chipotle: The Challenges of Integrity External Assessment a) General Environment Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which in this case, are the main suppliers, we can encapsulate Chipotle in a Sociocultural segment. Another point that reinforces this statement is related to their employees and the way they benefit

The 4 Cs of the marketing environment: Company: Since its IPO nine years ago, Chipotle has grown its enterprise to over 1700 restaurants, 45,000 employees and an annual revenue of $4 billion which has enabled it to capture over 10% market share (Brennan, 2014) in the Mexican food category. Chipotle is a major player in the fast-casual segment that it helped to define years ago. The company started as a disruptor in a mature fast food industry, competing with mainstream low-cost rivals like Taco Bell

marketing very easy. Chipotle sees marketing as essential to building up their brand. As previously discussed, Chipotle invests a lot in their final product because they want high quality food that differs from the other fast food restaurants. They are relying on the notion that customers will not mind paying a little bit extra for food with higher quality, which in return, it gives Chipotle a premium on their brand image. One of the successful marketing strategies that Chipotles utilizes is their location

Chipotle Mexican Grill is a fast food restaurant that opened its doors in 1993. They specialize in serving a focused menu of several Mexican foods which are made with only high-quality ingredients and are priced reasonably. They also serve their dishes fast and in a restaurant, unlike most fast food restaurants, as it is aesthetically pleasing and has good interior design. Core Competencies One of Chipotle’s significant core competencies is to offer premium quality food at a low cost. In 2003