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    Marketing for Holden

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    The comprehensive analysis of market entries to China for Holden \ Executive summary With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency by enlarging the business scope. In addition, it can also

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    ONTENTS Chapter Title Page DECLARATION………………………………………….. ii ACKNOWLEDGEMENTS………………………………. Iii QUOTATION……………………………………………... iv ABSTRACT …………………………………………….... v TABLE OF CONTENTS…………………………………. vi-xii LIST OF TABLES………………………………………… xiii LIST OF FIGURES……………………………………….. xiv ABBREVIATIONS………………………………………… xv Section I: Introduction 1 INTRODUCTION………………………………………… 1.1 BACKGROUND TO THE STUDY……………………… 1.1.1 Introduction……………………………………………….. 1.1.2 Importance of the Study……………………………….... 1.1.3 Potential

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