The comprehensive analysis of market entries to China for Holden \ Executive summary With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency by enlarging the business scope. In addition, it can also
ONTENTS Chapter Title Page DECLARATION………………………………………….. ii ACKNOWLEDGEMENTS………………………………. Iii QUOTATION……………………………………………... iv ABSTRACT …………………………………………….... v TABLE OF CONTENTS…………………………………. vi-xii LIST OF TABLES………………………………………… xiii LIST OF FIGURES……………………………………….. xiv ABBREVIATIONS………………………………………… xv Section I: Introduction 1 INTRODUCTION………………………………………… 1.1 BACKGROUND TO THE STUDY……………………… 1.1.1 Introduction……………………………………………….. 1.1.2 Importance of the Study……………………………….... 1.1.3 Potential