Avi Arad

Although as wanted by our teachers, this essay will be focused on the evergreen five forces framework for industry analysis set up by Mr. Michael Porter to ascertain the desirability of an industry along with its usefulness and limitations in the formulation of various strategies but first and foremost I’d like to throw some light on this very enlightened being, Mr. Porter, whose name is taken at least twice every lecture we attend (Not forgetting that the first two were totally on him only!). Why

Introduction “Big data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured. And big data may be as important to business – and society – as the Internet has become. Why? More data may lead to more accurate analyses.” (SAS, 1) What is big data and how is it defined in today’s modern world? In 2001 Doug Laney Articulated what Big Data meant and this has become the industry standard for the idea. (SAS, 1) More accurately he described

This essay briefly evaluates how in less than 20 years a company that grown in stature was doomed and became consumer rage once again becoming a multi-billion-dollar market, giving birth to the cinematic universe that saw return profit shattering figures of its predecessors. In its prime Marvel was one of a kind, it produced fiction-based comic books that were prized by their fans and became perceived as high value collectable items. The comic business was going well until a greedy businessman looking

then began expanding with acquisitions and forming new divisions. Marvel purchased the trading card company Fleer on July 24, 1992.[9] On April 30, 1993, Marvel acquired 46% of ToyBiz, for the rights to make Marvel toys.[9] The Andrews Group named Avi Arad of ToyBiz as the president and CEO of the Marvel Films division and of New World Family Filmworks, Inc., a New

as The Punisher (1989) and direct-to-VHS Captain America (1990). At that point came sleeper hit Blade in 1998. "The character was basically obscure, didn 't even have his own particular comic book, and had been part of Tombs Of Dracula," reviews Arad. However the establishment went ahead to make $1 billion in income and prepared for X-Men (2000). X-men was a massive hit that put the Marvel Cinematic Universe where it is today. Suddenly Marvel Comics were contendors at the movies and the organization

been successful in acquiring and retaining the best artists and writers for their publishing division and the same strategy must continue when they begin to produce their own movies by acquiring the best directors, writers, actors, etc. Marvel, and Arad, have the best knowledge in regards to their characters and the ability to control the production of movies will help ensure that cohesive messages are being illustrated through all mediums including comic books. WHY DIGITAL MEDIA – SHIFT IN CONSUMER

Cited Campbell, Joseph. The Hero with a Thousand Faces. Princeton, NJ: Princeton UP, 1968. Print. Iron Man. Dir. Jon Favreau. Prod. Avi Arad and Kevin Feige. By Mark Fergus, Hawk Ostby, Art Marcum, and Matthew Holloway. Perf. Robert Downey, Terrence Howard, Jeff Bridges, and Gwyneth Paltrow. Paramount Pictures, 2008. DVD.