Advertising by medium

Virtually any intermediate can be used for advertising. Commercial advertising media can contain a wall paintings, billboards, street furniture components, printed fivers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup, skywriting, bus stop benches, human billboards, magazines, newspapers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead packing

The Media Mix Media mix means the advertising strategy encompasses the use of more than one type of advertising media to get its message across the target audience. A combination of media types is known as the media mix. No advertiser can rely only on one medium to reach his audience. Even a small advertiser having a small media budget has thousands of media from which to choose. A typical media mix for consumer products, such as a soft drink, will include television, outdoor, POP and even the

I. INTRODUCTION Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser ("The History of Advertising"). In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable

Advertising is a form of communication which is used to persuade a specific group of people to take some new action. Advertising is considered as a major and important element for the economic growth of the marketers and different companies in competition (Ryans, 1996). Advertising is usually a paid form of publicity by some sponsor and reached through various traditional media such as television, commercial radio advertisement, outdoor advertising, newspaper, magazine mail or modern media such

It has some limitations also such as in India this medium is highly untapped because internet using population is relatively very less still and through this medium, companies cannot reach out to rural market. Moreover in the urban market also they cant target people above 30 years of age. ADDITIONAL INPUTS: The types of products which are sold online are

Online advertising Peter J. Danaher and Guy W. Mullarkey have published their research article entitled “Factors Affecting Online Advertising Recall : A Study of Students”. In this research article we examine factors that might impact on web advertising recall and recognition. These factors include the viewing mode, duration of page viewing, and web page context factors, including text and page background complexity and the style of the banner advertisement. Via an experimental design Peter J

INTRODUCTION Every organization has to sell its products. In order to selling a product business needs to inform about the features and specifications of that product. With the help of promotion and advertising organization let the people about the features and arrival of the product. If the advertising or promotion process becomes successful to satisfy the people about the products features then they tend to buy that product. BMW is a famous car manufacturing company of Germany. This company produces

of Smartphones on Advertising The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were

overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve the most desired results. Online marketing gives business owners the freedom to advertise and promote their products or services and receive immediate response. Business owners can reap the benefits of this method of marketing as it is inexpensive and easy to start. All you need to do is choose an advertising medium that works for you and your businesses objectives. Your

Types of media advertising There are nine types of media advertising. They are: 1. Direct mail advertising Direct mail advertising is one of the most oldest and traditional form of advertising. In this method, the content or the message which has to be delivered to the buyer is sent by post by the seller. It is not necessary that the buyer and the seller should be in different places in order to follow this type of advertisement. This process contains a lot of procedures and steps which the seller