Chapter B, Problem B7.9MBD

Explanation of Solution

Importance of social media policies:

• The social media policy summaries company guidelines or principles that govern communications of employee online.
• It protects the online reputation of company.
• A journalist should be unbiased and should not let anyone knew about their personal views.
• If a journalist shows biasedness, then it may hurt another community or group of people.
• It monitors and responds to what is being said about company, product, individual or brand.
• The blogs, message boards, social networking sites and media sharing site are continuously monitored.
• It defends against legal trouble and security risks.
• It empowers employees for sharing company messaging.
• It creates consistency across channels.
• The social media policies includes:
  • Employee brand communication policy.
  • Employee personal blog policy.
  • Employee social networking policies.
  • Employee Twitter policies.
  • Employee LinkedIn policy.
  • Employee Facebook usage policy.
  • Employee YouTube policy.
• These policies should be researched and reviewed by employees properly.
• The policies should be followed without any fail.

Social media companies with social media policies:

• The companies with their social media policies includes:
  • Associated press:
    • While posting details regarding personal work, the content should be linked rather than directly uploading it...