MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 4VC
Summary Introduction
Case summary:
Company TB was identified in the year 1976 by Person RB and BH. With just 5 employees, they started the manufacturing bicycles. From the initial stage, they targeted the prestige sub-division of bicycle market, high-quality, utilising only the best components and materials for their bicycle.
Characters in case:
Company TB
To discuss: An example for every three purchasing situations-modified rebuy, straight rebuy, and new buy.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Launched in Chicago in 2016, Green Think has since expanded its operations worldwide, especially in Asia. It was a passion project by entrepreneur, Danny Park, who wanted to build a company that lays the foundation for young kids to pursue careers in STEM-based occupations (Science, technology, Engineering, Medicine).
Kids use the materials provided by the company to learn a concept code, build a robot from Green Think’s Lego-esque plastic components, and then apply the concept code to the build to make it perform certain functions. The franchise heavily emphasises its commitment to teaching young children the essential skills that will prepare them for an advanced career in the sciences.
Green Think franchises are available for purchase in a number of countries including Malaysia. Total investment is not too high at approximately US$50,000. This includes inventory costs, supplies, and training, which will be assisted by Green Think main office professionals.
1. Define franchise.…
Kimberly says that shee needs to hold a Code of Ethics workshop for her team. What is a Code of Ethics?
Multiple Choice
1. an internal process for promoting ethical and legal behavior
2. an internal incentive program for boosting sales
3. a marketing plan to launch a company into new technologies
4. a point of sale system
“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike
“My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…
Knowledge Booster
Similar questions
- “After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike “My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…arrow_forward“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike “My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…arrow_forward“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike “My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…arrow_forward
- Please help me with this. Please read the photo carefully. This actually my fourth time asking this question. Thank you in advance!arrow_forwardSEM 2-AY 20-21 Moving Forward My courses / BAMG2111 / Entrepreneurship MID Muneer has established a small business in his local area. His business is not going very well because the competitor is a very big and reputable one and most consumers go to it and ignore Muneers business. The main reason of this issue is. a. Lack of skilled staff O b. Lack of budget O c. Lack of legitimacy O d. Lack of revenuearrow_forwardThe anti-aging industry is growing at a very rapid rate. This industry has changed dramatically in recent years. The “new” anti-aging industry has replaced the old industry which really was simply promoting skin care products that promised to erase fine lines and wrinkles but whose effectiveness was questionable. Now you have an extensive variety of very different approaches to anti-aging, ranging from major surgery (such as face lifts) to minor cosmetic procedures (Botox injections, fillers, peelings, etc.). While some are more effective than others, all of them claim to make people look younger, flawless, and glamourous regardless of their age.” Discuss how the issue of corporate social responsibility (CSR) is applicable to companies in the anti- aging/beauty industry using the CSR pyramid.arrow_forward
- This question will be reviewing the ethics, corporate social responsibility and sustainability of google: i. Review the CSR and Sustainability policies of the business. Using relevant models and concepts, like AB Carroll’s, examine the level of ethics and CSR displayed by this company. (Make sure you look for news stories about this business and the CEO). ii. Does the business live up to their vision and values? iii. Do you consider this company as “ethical”? To what extent? Justify your answer. iv. What recommendations can you offer to improve the reputation and image of this organisation? If you believe this company is in fact ethical, analyse and explain the impact its values have. What can other businesses learn from this company?arrow_forwardHospitality and tourism is a huge unified and linked industry which comprises of both the tourism and other hospitality-linked sectors like flooding, event management etc. Tourism businesses are technically understood as a part of hospitality industries since they also depend on strong customer service to create income. They must deliver a hospitable, pleasant experience to their visitors. Else, those visitors won't come back in the future, and some visitors may share their negative experience with their references and family members. All hospitality companies, even those existing outside of the tourism segment, trail a similar tactic with their operations by accentuating the significance of strong, positive client service. Sabah is a tourist attraction which is located in Malaysia. Sabah is attractive and famous among the tourists mainly for its rainforests that are rich in wildlife and biodiversity. Tourist attractions in Sabah are mostly such as beaches, natural reserves and…arrow_forwardA lot of people around the world love to travel. How about you? Have you visited other countries, or do you hope to visit other countries some day? For those who do travel outside their home country, travel advice guides can be quite valuable. Lonely Planet, an Australian company, has set the benchmark for providing accurate, up - to - date travel guides that have accompanied millions of travelers on their journeys worldwide. 74 Lonely Planet was started by husband - and - wife team Tony and Maureen Wheeler who, in 1971, after Tony finished graduate school in London, decided to embark on an adventurous trip before settling into "real" jobs. They drove through Europe armed with a few maps and sold their car in Afghanistan. From there, they contin ued their journey using local buses, trains, and boats or by hitchhiking whenever they needed to keep within their daily budget of $ 6 AUD. Their nine - month journey took them through Pakistan, Kashmir, India, Nepal, Thailand, Malaysia, and…arrow_forward
- GCU’s statement on the Integration of Faith and Work states that “Our work within the world matters to God and our neighbors, and that we honor God by serving others in ways that promote human flourishing.” Select a company that demonstrates ethical behavior, social responsibility, and environmental sustainment. How does the selected organization promote human flourishing? What role does innovation and leadership play in strategic management? How does this contribute to an organization’s ability to achieve and sustain competitive advantage? Provide an example and rationale.arrow_forwarda) As an Operation Manager, list down at least five possible things you should do inorder to motivate your employee, other than giving money.b) List down at least five possible ways that e-Business could improve the supply chainprocessc) If you are appointed as Operation Manager at a local D.I.Y. (Do It Yourself) hardwareindustry in Malaysia which is responsible to produce and introduce various mechanicaltools such as drillers, spanner sets bolts & nuts and other up trending D.I.Y. items.i. What products are you going to concentrate the most? Verify your choice.ii. What items are you going to outsource in order to save time and money?iii. How about transportation? Are you going to organize your own transport or usingcurrent available transportation company to deliver your products? Verify youranswer.iv. Estimate how many percent increase in all stages from initial items until reachingthe final product which is used to determine the final price of your product to thedistributer.…arrow_forwardACME Green is a massive, strategic effort for all ACME Technologies enterprises. For the initiative to succeed, Tshepo requires the appropriate people and technology. List five categories of operational carbon accounting database users and their ACME Technologies responsibilities.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you