Case Problem 2 Motion Picture Industry
The motion picture industry is a competitive business. More than 50 studios produce several
hundred new motion pictures each year, and the financial success of the motion pictures
varies considerably. The opening weekend gross sales, the total gross sales, the number of
theaters the movie was shown in, and the number of weeks the motion picture was in release are common variables used to measure the success of a motion picture. Data on the top 100 grossing motion pictures released in 2011 (Box Office Mojo website, March 17, 2012) are contained in the DATAfile named 2011Movies. Table 3.10 shows the data for the first 10 motion pictures in this file. Note that some movies, such as War Horse, were released late in 2011 and continued to run in 2012.
Managerial Report
Use the numerical methods of
3. Descriptive statistics showing the relationship between total gross sales and each of the other variables. Discuss.
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