Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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In what situations is cost-based pricing most suitable for businesses?
What is dynamic pricing? What is discriminatory pricing? What is the difference between the two?
How does the target cost method differ from the cost-plus pricing method?   Which would you prefer?   Are there any other pricing methods that are appealing to you?
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