MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 15.1, Problem 2PC
Summary Introduction
To discuss: The ways to utilize value based pricing methods.
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Why setting prices for business products is different from setting prices for consumer products?
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What is the reason that sometimes buyers equate price and quality?
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MARKETING - RENTAL EBOOK ACCESS CODE
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