Chapter 12, Problem 11DRQ

what are the suggestions for car company that is having financial, sales and management issues?

what should the marketing plan for coating of decorative floors and walls?

Explain THREE (3) levels of product based on Samsung Galaxy Z Flip and Dyson Hair Dryer.

product can be classified into by their associated attributes or benefits. what are the classifications? explain with example

How does elements such as location, physical facilities, employee attitude, quality of products, reputation of the brand (if it is a brand), and other factors affect the business

Does it help the product more if it's tailored to what the market wants?

Select the most appropriate positioning for a firm that currently home delivers pre-prepared food, on a weekly basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market – which one would you choose?    Alternative Positioning Options for Kid’s Home-delivered Lunchboxes Option One – As a weight-loss product For =                Many kids are becoming over-weight Against =         Kids may be embarrassed to take to school   Option Two – As a convenience/easy way to organize kid’s school lunches For =                Both parents work in many families and time is important Against =        Some parents may be embarrassed that they have to outsource their kid’s lunch (as potentially seen as disorganized or lazy)   Option Three – As a simple way to…

A brand of soap offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories(width), or are these considered as product variants(depth)? Explain in 5 sentences