Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics (MindTap Course List)
8th Edition
ISBN: 9781305947412
Author: Cliff Ragsdale
Publisher: Cengage Learning
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Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, health-care products, and financial planning services, to name a few. The corporate marketing director for Worldwide has requested Tip Top’s customer shopping data to target people who might be likely to purchase items or services from other Worldwide divisions. The database manager is not totally comfortable with this and pointed out Tip Top’s web privacy policy, which states “Tip Top Toys, a division of Worldwide Enterprises, will not share personal data with other companies without a customer’s consent.”
The marketing director replied that the statement only applies to outside companies— not other Worldwide divisions. He said he checked with the corporate legal department, and they agreed. The database manager replied, “Even if it is legally OK, it’s not the right thing to do. Many people take our statement to mean that their data does not leave Tip Top.…
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Andy’s Bicycle Company (ABC) has the hottest new product on the upscale toy market—boys’ and girls’ bikes in bright fashion colors, with oversize hubs and axles; shell design safety tires; strong padded frames; chrome-plated chains, brackets, and valves; and non-slip handlebars. Due to the seller’s market for high-quality toys for the newest baby boomers, ABC can sell all the bicycles it manufactures at the following prices: boys’ bikes, $220; girls’ bikes, $175. This is the price payable to ABC at its Orlando plant. The firm’s accountant, V. R. Dondeti, has determined that direct labor costs will be 45% of the price that ABC receives for the boys’ model and 40% of the price received for the girls’ model. Production costs, other than labor but excluding painting and packaging, are $44 per boys’ bicycle and $30 per girls’ bicycle. Painting and packaging are $20 per bike, regardless of model. The Orlando plant’s overall production capacity is 390 bicycles per day. Each boys’…
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