Zyon pharma is a small company that specializes in contact lenses. They purchase another company that specializes in contact lens solution. This is an example of Selective merger None of the above Horizontal merger Vertical merger

Zyon pharma is a small company that specializes in contact lenses. They purchase another company that specializes in contact lens solution. This is an example of Selective merger None of the above Horizontal merger Vertical merger

Exploring Economics

8th Edition

ISBN:9781544336329

Author:Robert L. Sexton

Publisher:Robert L. Sexton

Chapter15: Oligopoly And Strategic Behavior

Section: Chapter Questions

Problem 10P

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Question

Zyon pharma is a small company that specializes in contact lenses. They purchase another company that specializes in contact lens solution. This is an example of:
O
Selective merger
O
None of the above
C
Horizontal merger
Vertical merger

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