You've purchased a 1 liter bottle of Coffee Liqueur for $19.95. You serve the liqueur in 1.5 oz. drinks. 1) How many drinks can be obtained from the bottle? drinks 2) What is the cost per drink? $ 3) If you want the beverage cost percent to be 18%, how much should you be charging for each cocktail? $ per drink

You've purchased a 1 liter bottle of Coffee Liqueur for $19.95. You serve the liqueur in 1.5 oz. drinks. 1) How many drinks can be obtained from the bottle? drinks 2) What is the cost per drink? $ 3) If you want the beverage cost percent to be 18%, how much should you be charging for each cocktail? $ per drink

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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