ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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You are a manager in charge of monitoring cash flow at a major publisher. Paper books comprise 50 percent of your revenues, which grow about 2 percent annually. You recently received a preliminary report that suggests the growth rate in ebook reading has leveled off, and that the cross-price elasticity of demand between paper books and ebooks is −0.4. In 2019, your company earned about $500 million from sales of ebooks and about $500 million from sales of paper books. If your data analytics team estimates the own price elasticity of demand for paper books is −3,

how will a 2 percent decrease in the price of paper books affect your overall revenues from both paper books and ebooks sales?

Instructions: Enter your response rounded to one decimal place.

Your overall revenues will change by $_______ million.

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