You studied two ways of categorizing innovation projects, namely exploit and explore. Explain both categories and give an example on each demonstrating your understanding. 2. The virtual company is an attractive early-stage funding concept/mechanism. Explain this concept showing how would you implement it yourself for your future endeavour. 3. Nasser argues that social entrepreneurship ventures are totally 100% different than business ventures. Do you agree with Nasser? If not justify your answer.
You studied two ways of categorizing innovation projects, namely exploit and explore. Explain both categories and give an example on each demonstrating your understanding. 2. The virtual company is an attractive early-stage funding concept/mechanism. Explain this concept showing how would you implement it yourself for your future endeavour. 3. Nasser argues that social entrepreneurship ventures are totally 100% different than business ventures. Do you agree with Nasser? If not justify your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. You studied two ways of categorizing innovation projects, namely exploit and explore. Explain both categories and give an example on each demonstrating your understanding.
2. The virtual company is an attractive early-stage funding concept/mechanism. Explain this concept showing how would you implement it yourself for your future endeavour.
3. Nasser argues that social entrepreneurship ventures are totally 100% different than business ventures. Do you agree with Nasser? If not justify your answer.
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