You operate a Caribbean destination resort. You currently offer plans for a cruise departing from the resort and plans for a casino stay.  It is expected that in 2021 there will be some return to more normal travel.  You will re-launch your advertising for 2021 announcing that customers will be able to do both for one price. Your marginal cost per customer across both tours is $4800.   Customer Preferences   Cruise Casino Customer 1 $7,000 $3,000 Customer 2 $2,000 $6,000 Given the preferences, would bundling improve profits over the high-price strategy?  Support your conclusion by showing if (by how much) profits differ under each strategy, bundle v high price

Billy Bob's is catering to Baruch College and there are two types of customers: faculty and students. There are 40 faculty members willing to pay $30 per meal while there are 660 students willing to pay $5 per meal. There are 700 meals available at the catering event. Suppose the total cost of catering the event, including the meals, is $2,000. How much profit will Billy Bob's earn if they can perfectly price discriminate? $1,300 $3,500 $4,500 $2,500

You are a pricing analyst for QuantCrunch Corporation, a company that sells a statistical software package. To date, you only have one client. A recent internal study reveals that this client’s inverse demand for your software is P=1500-5Q and that it would cost you $1,000 per unit to install and maintain software at this client’s site. What is the profit that results from two-part pricing?   (Hint: set the per-unit price for each unit of the software installed and maintained equal to marginal cost; and charge a fixed “licensing fee” that extracts all consumer surplus from the client)

Question: Your marketing department has identified the following customer demographics in the following table. Construct a demand curve and determine the profit maximizing price as well as the expected profit if MC-$1. The number of customers in the target population is 10,000. Analyze the challenges that the marketing firm will be facing to evaluate customer demand. Group Value Frequency Baby boomers $5 20% Generation X $4 10% Generation Y $3 10% Tweeners $2 10% Seniors $2 10% Others $0 40%

Suppose you’re relatively new in business and want to launch your product in the market.You have a great deal of flexibility in how you set your prices, you may want to considerpricing for optimum market penetration. This means that you initially sell your product ata low introductory price P0 (say) to attract new customers, then raise prices once you’vesecured your share in the market. Determining the most appropriate pricing model for yourbusiness is tricky and takes considerable research.If it is known that change in price P depends upon the demand D and Supply S of yourproduct, where both D and S are linearly related to price P.(a) Write the differential equation the describes the change in price.(b) Describe the pattern of change of price for different phases.(c) For what values of parameter, you have equilibrium price (Hint: Recall equilibriumsolution of differential equations)

As the new general manager of the Grand Palladium Jamaica luxury all-inclusive resort, youare assessing your pricing policies. Currently, the price of a weekend stay is $2,000 perguest. You estimate the marginal cost of serving a guest at $1,600, and while yourpredecessor unfortunately did not leave you data from the pricing experiments and testmarketing she performed, you do know that such experiments were done, and that yourpredecessor was competent.a. What is your best estimate of the elasticity of demand for a weekend stay at the GrandPalladium?b. Your learned that at the current price, the resort is only 80% full on the weekends.Remembering the sense of belonging that you experienced in a crowded subway duringthe rush hour, you contemplate lowering the price so the resort is completely full. What isyour back-of-the-envelope calculation for how much you need to lower the price?c. After some thought you cooled to the idea of full occupancy. Instead, you focused yourenergy and…

Your company operates in a perfectly competitivemarket. You have been told that advertising can help youincrease your sales in the short run. Would you create anaggressive advertising campaign for your product?

A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers. There are 50 daytime buyers, all of whom have identical demands given by DD in the figure. There are 50 nighttime buyers, all of whom have identical demands given by DN in the figure. The firm's variable costs are constant (SMC = AVC = $12) and its total fixed cost is $250,000. The marketing director must devise a two-part pricing plan that will maximize the firm's profit. Price and cost ($ per unit) 100 12 0 Do: PD 100 -0.5Q, Multiple Choice Quantity Panel A - One Daytime buyer's demand A* = $1,472 A* = $2,178 A* = $3,872 SMC = AVC A* = $4,356 200 A* = $7,744 100 Assuming both daytime and nighttime markets are served, the optimal fixed access charge (4*) is 0 DN: PN 100 - QN SMC=AVC 100 Quantity Panel B - One Nighttime buyer's demand

A potential negative effect of advertising for society is that it can Multiple Choice   be the major cause of price wars among firms in the industry.   reduce mutual interdependence and increase competition.   be self-canceling and contribute to economic inefficiency.   lower barriers to entry and undermine profits in the industry.

Assume you are a single seller of mugs and each buyer’s willingness to pay is below. Assume you incur a cost of $5.00 per unit. (i.e., the marginal cost is constant). How many mugs would you need to sell if you intend to maximise profits, how many mugs would this seller supply to the market, and what price would you charge? Remember, the price has to be the same for each unit sold   Buyer Willingness to pay ($) for one mug Bobby 18.00 Jake 16.00 Tara 9.00 Phillip 4.00