You bought 50 shares of Jollibee Food Corp. at Php 25 per share. The  amount of dividend paid during the first period is Php 1.10 per share.  Since JFC performs well in the PSE, you expected that their dividend  payments will grow rate of 3%. Using the dividend valuation principle  with the required rate of 5%, find the value one share of JFC. Under  your assumptions, is JFC undervalued or overvalued in the market?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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You bought 50 shares of Jollibee Food Corp. at Php 25 per share. The 
amount of dividend paid during the first period is Php 1.10 per share. 
Since JFC performs well in the PSE, you expected that their dividend 
payments will grow rate of 3%. Using the dividend valuation principle 
with the required rate of 5%, find the value one share of JFC. Under 
your assumptions, is JFC undervalued or overvalued in the market?

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