Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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You are the manager of World Wide Athlete, a chain of six sporting goods shops in your area. The shops sell 10 racing bikes per week at a retail price of $639.99. Recently, you put the bikes on sale at $599.99. At the sale price, 12 bikes were sold during the one week sale.
 
What was your markdown percent on the bikes? (Round your answer to one decimal place.)
 %
 
What is the percent increase in number of bikes sold during the sale?
 %
 
How much more revenue (in $) would be earned in 6 months by permanently selling the bikes at the lower price rather than having a 1 week sale each month? (6 sale weeks in 26 weeks.)
$  more revenue
 
As manager of World Wide Athlete, would you recommend this permanent price reduction? Explain. (Just consider revenue, ignore cost.)
 
Yes, permanent markdown increases revenue significantly.
No, permanent markdown decreases revenue significantly.   
 No, permanent markdown does not change revenue
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