ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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You are the manager of a firm that charges customers $16 per unit for the first unit purchased, and $12 per unit for each additional unit purchased in excess of one unit. The accompanying graph summarizes your relevant demand and costs.

 

 

 

 


a. What is the economic term for your firm’s pricing strategy?
 

multiple choice

  • Third degree price discrimination
  • Fourth degree price discrimination
  • First degree price discrimination
  • Second degree price discrimination




b. Determine the profits you earn from this strategy.
 

 




c. How much additional profit would you earn if you were able to perfectly price discriminate?

Instructions: In solving this problem, assume the firm cannot sell fractions of a unit.
 

The image is a graph illustrating the relationships between price and quantity. The graph is plotted on a grid with 'Price' on the vertical y-axis and 'Quantity' on the horizontal x-axis.

1. **Axes and Labels**:
   - The y-axis (Price) ranges from 0 to 20.
   - The x-axis (Quantity) ranges from 0 to 7.

2. **Lines on the Graph**:
   - The green line represents market demand (D) and has a downward slope, starting at a price of 18 when the quantity is 0 (the y-intercept) and decreasing steadily as quantity increases.
   - The brown horizontal line indicates the point where marginal cost equals average cost (MC = AC) and remains constant at a price of about 8 across different quantities.

3. **Intersection Point**:
   - The intersection of the green demand line and the brown MC = AC line occurs at approximately quantity 5 and price 8.

This graph can be used to illustrate concepts such as equilibrium price and quantity, as well as how costs influence market behavior.
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Transcribed Image Text:The image is a graph illustrating the relationships between price and quantity. The graph is plotted on a grid with 'Price' on the vertical y-axis and 'Quantity' on the horizontal x-axis. 1. **Axes and Labels**: - The y-axis (Price) ranges from 0 to 20. - The x-axis (Quantity) ranges from 0 to 7. 2. **Lines on the Graph**: - The green line represents market demand (D) and has a downward slope, starting at a price of 18 when the quantity is 0 (the y-intercept) and decreasing steadily as quantity increases. - The brown horizontal line indicates the point where marginal cost equals average cost (MC = AC) and remains constant at a price of about 8 across different quantities. 3. **Intersection Point**: - The intersection of the green demand line and the brown MC = AC line occurs at approximately quantity 5 and price 8. This graph can be used to illustrate concepts such as equilibrium price and quantity, as well as how costs influence market behavior.
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