You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision?
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You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision?
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- You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share.a) Describe the process your company went through in the development of the new productYou are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Question Upon launch of the new product, it will go through the diffusion process. Using a sketch, describe the diffusion process the product will go through while highlighting the strategies you will apply to ensure the adoption process is fast.Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.
- Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.A firm operates in a market dominated by two firms of which it is one. It is considering investing in an advertising campaign with the aim of boosting profits. In deciding the scale and scope of the campaign (and indeed whether it will invest in the campaign at all), what factors would you recommend it should consider?For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision? Simulated Business Scenario: The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product. Questions: For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by…
- Examine a scenario where the head of sales for a luxury automotive brand is stepping into a new market renowned for its discerning and affluent clientele. This market is teeming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services. The head of sales is confronted with a formidable challenge: to craft a nuanced personal selling strategy that not only distinguishes their brand from competitors but also cultivates enduring relationships with potential buyers. In this fiercely competitive environment, how can the head of sales leverage the power of data analytics, sophisticated CRM systems, and cutting-edge technology to tailor the sales process according to individual preferences and lifestyle choices?Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.
- You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision?Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product 2: A consumer survey designed to help determine the marketing mix and competitive advantage 3: A product line with at least two additional products in your line 4: A pricing strategy, a price, and a rationale explaining the price of each of your products Remember to consider turnover, competition, and elasticity of demand in your strategy 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used Remember to specify the advantages of the chosen media, frequency, and continuity to be usedWomen of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?