You are selected to be part of the team in the Raju’s Hill Strawberry Farm located  in Cameron Highlands.  (a) Examine the logistics activities throughout the supply chain from raw  materials to end user.  (b) Formulate the Integration Strategy to export Cameron Highland's  strawberry products to Singapore.    (c) Explain the benefits of implementing Vertical Integration.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 1.7A: Avion, Inc. Susan Dey and Bill Mifflin, procurement managers at Avion, Inc., sat across from each...
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You are selected to be part of the team in the Raju’s Hill Strawberry Farm located 
in Cameron Highlands. 


(a) Examine the logistics activities throughout the supply chain from raw 
materials to end user. 

(b) Formulate the Integration Strategy to export Cameron Highland's 
strawberry products to Singapore. 
 
(c) Explain the benefits of implementing Vertical Integration.

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