Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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You are composing a message that the receiver will find controversial. Which of the following would not be an effective strategy for developing the content?

connect to the receiver using phrases like “surely you realize” and “I’m sure you agree”
use neutral words to reduce the emotional response
explain the contextual factors to provide background information
rely on facts that can be supported with data
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