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Write a marketing plan outline for the board game candyland by

Write a marketing plan outline for the board game candyland by

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write a marketing plan outline for the board game candyland by
ii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables VI. EVALUATION AND CONTOL a. Performance standards and measurements i. Marketing Objectives ii. Financial Objectives ii. Marketing Mix Strategies b. Corrective Action VII. APPENDIX
Transcribed Image Text:ii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables VI. EVALUATION AND CONTOL a. Performance standards and measurements i. Marketing Objectives ii. Financial Objectives ii. Marketing Mix Strategies b. Corrective Action VII. APPENDIX
Marketing Plan Outline I. EXECUTIVE SUMMARY I. SITUATION ANALYSIS a. SWOT Analysis b. Environmental Scan II. OBJECTIVES a. Company's Mission b. Marketing Objectives Financial Objectives С. IV. MARKETING STRATEGIES a. Positioning and Points of Difference b. Marketing Mix (four Ps) i. Product ii. Price iii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables
Transcribed Image Text:Marketing Plan Outline I. EXECUTIVE SUMMARY I. SITUATION ANALYSIS a. SWOT Analysis b. Environmental Scan II. OBJECTIVES a. Company's Mission b. Marketing Objectives Financial Objectives С. IV. MARKETING STRATEGIES a. Positioning and Points of Difference b. Marketing Mix (four Ps) i. Product ii. Price iii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables
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