Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Write a marketing plan outline for the board game candyland by
ii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables VI. EVALUATION AND CONTOL a. Performance standards and measurements i. Marketing Objectives ii. Financial Objectives ii. Marketing Mix Strategies b. Corrective Action VII. APPENDIX
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Transcribed Image Text:ii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables VI. EVALUATION AND CONTOL a. Performance standards and measurements i. Marketing Objectives ii. Financial Objectives ii. Marketing Mix Strategies b. Corrective Action VII. APPENDIX
Marketing Plan Outline I. EXECUTIVE SUMMARY I. SITUATION ANALYSIS a. SWOT Analysis b. Environmental Scan II. OBJECTIVES a. Company's Mission b. Marketing Objectives Financial Objectives С. IV. MARKETING STRATEGIES a. Positioning and Points of Difference b. Marketing Mix (four Ps) i. Product ii. Price iii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables
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Transcribed Image Text:Marketing Plan Outline I. EXECUTIVE SUMMARY I. SITUATION ANALYSIS a. SWOT Analysis b. Environmental Scan II. OBJECTIVES a. Company's Mission b. Marketing Objectives Financial Objectives С. IV. MARKETING STRATEGIES a. Positioning and Points of Difference b. Marketing Mix (four Ps) i. Product ii. Price iii. Place (distribution) iv. Promotion V. IMPLEMENTATION a. Organization b. Activities and Responsibilities C. Timetables
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Step 2 Marketing plan for board game candyland
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Step 3 III. Objectives
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Step 4 IV. Marketing strategies 
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