Retail merchandising refers to the various activities which lead to the sale of products to the ultimate consumers for their end-use. The numerous activities that contribute to the sale of products to consumers for their final use are referred to as retail merchandising. Every retail establishment has its own line of products to offer customers. The goods display plays a vital function in bringing clients to the store and encouraging them to make a purchase.
Merchandising aids in the attractive presentation of products in stores in order to promote sales and produce revenue for the retailer. Merchandising aids in the attractive display of things for sale in order to lure customers and turn them into brand loyalists by making positive perceptions in the mind of customers.
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