ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Why is bundling typically less successful for tangible goods than it is for intangible goods? (select all that apply):
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Marginal costs (MC) are higher
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MC of items can exceed WTP (One should not include such items in a bundle)
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Items are more likely to be substitutes
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Inspection paradox
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Micropayments
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