White Valley Ski Resort is planning the ski lift operation for its new ski resort. Management is trying to determine whether one or two lifts will be necessary each lift can accommodate 250 people per day. Skiing normally occurs in the 14-week period from December to April, during which the lift will operate 7 days per week. The first lift will operate 90 percent capacity if economic conditions are bad, the probability of which is believed to be about a 0.3. During normal times the first lift will be utilized at 100 percent capacity, and the excess crowd will provide 50 percent utilization of the second lift. The probability of normal times is 0.5. If times are really good, the probability is 0.2., the utilization of the second lift will increase to 90 percent. The equivalent annual cost of installing a new lift, recognizing the time value of money and lift’s economic life is $50,000. The annual cost of installing two lifts is $90,000 if purchased at same time. Each lift costs $200,000 to operate, no matter how low or high its utilization rate. Lift tickets cost $20 per customer per day. (a)Should one or two lifts be purchased? (b)What is the Expected Value of Perfect Information?

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White Valley Ski Resort is planning the ski lift operation for its new ski resort. Management is trying to determine whether one or two lifts will be necessary each lift can accommodate 250 people per day.

Skiing normally occurs in the 14-week period from December to April, during which the lift will operate 7 days per week.

The first lift will operate 90 percent capacity if economic conditions are bad, the probability of which is believed to be about a 0.3.

During normal times the first lift will be utilized at 100 percent capacity, and the excess crowd will provide 50 percent utilization of the second lift. The probability of normal times is 0.5.

If times are really good, the probability is 0.2., the utilization of the second lift will increase to 90 percent.

The equivalent annual cost of installing a new lift, recognizing the time value of money and lift’s economic life is $50,000.

The annual cost of installing two lifts is $90,000 if purchased at same time. Each lift costs $200,000 to operate, no matter how low or high its utilization rate.

Lift tickets cost $20 per customer per day.

(a)Should one or two lifts be purchased?

(b)What is the Expected Value of Perfect Information?

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