Which ratio best indicates good procurement performance? Salaries declined to 12% from 12.4% Credit card fees increase to 0.4% from 0.0% Cost of goods sold declined to 54.5% from 54.7%

Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you use—open-ended, closed-ended, scaled?—and why? Suggest six to eight questions you would ask and in what sequence you would ask them.

29- Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility? Group of answer choices use virtual reality to let customers get a feel for the service use robots or automation technologies offer monetary incentives to customers offer money-back guarantee 30- Department stores are those retailers who Group of answer choices heavily discount prices to undercut other form of retailers lack enough salespeople on the floor, so service is extremely limited carry a broad variety and deep assortment of merchandise carry a wide range of products, each with a limited selection of merchandise 31- Unlike advertising, public relations Group of answer choices is considered a human resource function converts mass media advertising into direct marketing supports promotional efforts by generating free media attention should not be considered part of the…

A medium that can be utilized as a defense shield in a time of crisis for a company is: A. Article in Newspaper  B. Television ads C. Social media  D. The radio

Why does customer lifetime value emphasize lifetime value over individual transaction value? (Answer must not exceed 60 words for the response to be graded)

Work commitments can be a barrier to participation in sports activities. Which of the following strategies would most likely address this barrier?   Question 4Answer a.   Advertising using appropriate role models   b.   Reduced pricing   c.   Increased variety of sports on offer   d.   Better programming of sessions

1.In the context of retail employment, the ‘retailing myth’ is a blessing that requires no ‘actions’ to dispel. True/False? Justify your answer.

18. Harmful effects that may result from using mediated channels appear to be larger than critics originally claimed. True False

Please do not give solution in image formate thanku.

QUESTION 33 Customer behavior is a broader term than consumer behavior, covering both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. O True O False QUESTION 34 Customer behavior is a subset of consumer behavior. O True O False