Which of the following is NOT in the content of a marketing plan?    Question 3 options:   A)  Executive Summary    B)  Controls   C)  Accounting Reports   D)  Action Programs

Accounting policies, methods, and estimates used in preparing fi nancial statements aremost likely found in the:B . management commentary.

Which of the following statements is false? Select one: O A. Management accounting statements need not comply with Accounting regulations O B. Financial accounting statements normally reflect more detail than would be found in management accounting reports O C. Management accounting reports emphasise future activities and future costs O D. Financial accounting data are directed primarily at external users rather than internal users.

Which of the following is not part of the marketing information system?    Question 12 options:   A)  Political Climate     B)  Internal Database    C)  Marketing Intelligence   D)  Marketing Research