Which of the following is an advantage of a company following a focused strategy?

A product is associated with a slow growth market but that product also happens to be the segment leader/top selling product in what is a particularly large market segment (i.e., think of a product like Coca-Cola in the cola market). In other words, that product would most likely be labeled as a A Cash Cow Dog C Star D Question mark

Which of the following is under the control of the marketer?     The external environment     The marketing mix     Economic conditions     Political Stability     None of these are under the marketer’s control

You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?