Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:Which of the following definitions represents speech analysis?
Analyzes unstructured data associated with websites to identify consumer
behavior and website navigation.
Analyzes recorded calls to gather information; brings structure to customer
interactions and exposes information buried in customer contact center
interactions with an enterprise.
Analyzes unstructured data to find trends and patterns in words and sentences.
Analyzes text flowing across the Internet, including unstructured text from blogs
and messages.
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