Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Which of the following business products would be considered an accessory in the offices of a travel agency?
Group of answer choices
rubber bands and pencils
filing cabinet
brochures from various tourist destinations
billing invoices
all of the above
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- MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision. Environmentally aware This is an emerging segment consisting of people who take into account the…arrow_forwardCan you identify a slim customer from a chubby one?arrow_forwardWhy is it effective to have a logo. What does the design indicate for a consumer?arrow_forward
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