Which Customers adopt an innovation only after a majority of people have tried it and are price sensitive. a. Skeptical b. Opinion leaders c. Innovators d. Pragmatists
Which Customers adopt an innovation only after a majority of people have tried it and are price sensitive. a. Skeptical b. Opinion leaders c. Innovators d. Pragmatists
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Which Customers adopt an innovation only after a majority of people have tried it and are price sensitive.
a.
Skeptical
b.
Opinion leaders
c.
Innovators
d.
Pragmatists
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