Answered: Where do you think ‘industry data’ is…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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It became an essential service during the Movement Control Order and people began relying on platforms to get daily necessities as they familiarised themselves. “For example, when we ran the ringgit-to-ringgit Penjana Shop Malaysia Online campaign with the Finance Ministry and the Malaysia Digital Economy Corp, we noted that each new customer on Shopee that benefitted from the Penjana voucher went on to make four subsequent purchases in August and September,” Ho said. Nevertheless, Ho said there are still some challenges observed like digital literacy of the market, which has been noticed from the get-go. This is why moving forward we will continue with our free e-commerce education through Shopee University and there are a lot of free materials on the Shopee Education Hub. “We have also rolled out seller support packages that include store vouchers, advertising benefits and more,” he said. However, Ho noted that according to industry data, there is still much potential for the Malaysian market in terms of e-commerce adoption. The contribution to total retail is still lagging behind the global performance which shows, in Malaysia specifically, there is a massive potential for growth as e-commerce is still in its nascent stages. Therefore, we should not rest on our laurels and be too fixated on our growth. Instead, we need to focus on getting better and catching up with the global market. A. Quoted from the article, “Ho noted that according to industry data, there is still much potential for the Malaysian market in terms of e-commerce adoption”. Where do you think ‘industry data’ is come from, and define the term of ‘e-commerce’

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