Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Question
When Sam goes into a car dealership, the price sticker on the vehicle that she wants says $32,000 even though she thinks that the value of the car is closer to $25,000. As she negotiates with the salesperson, Sam offers $30,000 as her starting offer. In this example, the number on the price sticker has served as a:
 
a. adjustment.
b. heuristic
c. anchor
d. bounded rationality
 
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