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When Peet’s Coffee conducts a wage survey and then, based on the results, gives many employees a raise to bring them up to industry standard, it is striving to satisfy _____

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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When Peet’s Coffee conducts a wage survey and then, based on the results, gives many employees a raise to bring them up to industry standard, it is striving to satisfy _______

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