Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- The content of interruption ads is focused around selling a product or service regardless of its value to the target market. True or Falsearrow_forwardAn Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.arrow_forwardWhat are alternatives of communicating with prospects and customers through canned sales presentations written sales proposals , and organized sales dialogues or presentationsarrow_forward
- One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.arrow_forwardWhat is the most likely result if salespeople don’t keep information up-to-date in CRM systems? Time saved will maximize their individual and collective abilities to work qualified leads and close sales. Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance. The greater sense of autonomy will facilitate greater buy-in toward the use of technology. Increased bandwidth will enable a greater appreciation for the customer perspective.arrow_forwardMs. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinced her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Advertisement b. Direct marketing c. Word of mouth d. Word of wordsarrow_forward
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