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What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?

What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?

Management, Loose-Leaf Version
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
Section: Chapter Questions
Problem 9DQ
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Verloop Today! In 2021, Verloop has invested $2.5 million into developing bots that can understand natural languages. This investment will result in the super bots being able to support 6 new languages taking the total number to over 20 languages across sectors and boundaries. Moving forward, it aims to expand its presence to Europe and the US. Currently, there are over 100 people working full time for Verloop and they plan to double the size of their team in the coming months. Their sales and marketing team alone has over 30 members. 9 acer Page < 31 WADHWANI FOUNDATION Fo To ensure a strong growth pipeline, they have covered all major aspects of marketing in their team structure. They are equipped with specialists in product marketing, content marketing, demand generation, organic marketing, paid marketing, social media and brand as well as an events marketer. They plan to add a customer marketing as well as partner marketing function by mid-2022.
Transcribed Image Text:Verloop Today! In 2021, Verloop has invested $2.5 million into developing bots that can understand natural languages. This investment will result in the super bots being able to support 6 new languages taking the total number to over 20 languages across sectors and boundaries. Moving forward, it aims to expand its presence to Europe and the US. Currently, there are over 100 people working full time for Verloop and they plan to double the size of their team in the coming months. Their sales and marketing team alone has over 30 members. 9 acer Page < 31 WADHWANI FOUNDATION Fo To ensure a strong growth pipeline, they have covered all major aspects of marketing in their team structure. They are equipped with specialists in product marketing, content marketing, demand generation, organic marketing, paid marketing, social media and brand as well as an events marketer. They plan to add a customer marketing as well as partner marketing function by mid-2022.
What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?
Transcribed Image Text:What were the major Market segments that Verloop could cater to? Identify the basis of the segmentation. From this market segment, how did Verloop identify their niche?
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