What should marketers know about package labeling?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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What should marketers know about package labeling?

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Labeling is the substance on a bundle of item which gives the data about the item to the clients. As labeling is the hotspot for the advertiser to convey the item benefits, it is important to take some significant measures. 

A few advertisers may give bogus data to the clients to expand their deals. Along these lines, various governments forced a few guidelines and guidelines on labeling. 

 

 

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