What is the social advocacy all about?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Sample social advocacy: "Most of us share some basic values like human rights, equality, and social justice. We share these values because we all believe that these values are fundamental and indisputable. But when it comes to the animal rights or in much general way "rights of nature" we generally find some excuses to do the "right thing". However, I believe that if people knew how big the negative impact of the meat industry on the environment is and if they have the option to eat vegan food, they will push themselves to eat without exploitation. This was the motivation for my NOW project together with my friends from the environmentla society of my university: helping or making it easy for people to do the right thing!"

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