What is the role of the balanced scorecard in performance evaluation   https://youtu.be/O71daIs6x_M

Looking from a managerial perspective, why would a firm use a balanced scorecard in evaluating performance? What benefits would be derived from the use of this measure? Please provide at least 2 references to back up your opinion.

Construct an objectives hierarchy for Mod Stack example (refer to the book of Kenneth Chelst’s “Value-Added Decision Making”). It should include a high level objective, at least two sub-objectives, and at least one measure for each of the sub-objectives Highest level objective: Maximize store performance Sub-objective and one or more related measures Sub-objective and one or more related measures

17. In a balanced scorecard, which of the following perspectives is NOT typically included? a) Financial b) Customer c) Internal processes d) Learning and growth