Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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What is the difference between business sustainability 2.0 and 3.0?
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- why is business so important to achieve sustainability ?arrow_forwardhow would a homebuilder, landlord, or property manager justify the use of energy star appliances in pricing properties and competing with other homebuildersarrow_forwardListed below are five different CSR initiatives that JetBlue are currently following. Use Porter and Kramer's (2006) Creating Shared Value (CSV) framework to evaluate all the initiatives and then decide which they should continue & discontinue. A. B. C. D. E. JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used. JetBlue have created the T5 farm at terminal 5 of JFK Airport New York. The urban farm produces potatoes and herbs using organic methods and recycled materials. JetBlue are investing in start-up projects such as Joby Aviation, who are developing fully electric passenger aircraft. JetBlue partners with The Nature Conservancy studying the value of Caribbean coral reefs in order to motivate the conservation of coral. Also, one third of JetBlue's flights are to/from the Caribbean. JetBlue has started to voluntarily offset the CO2…arrow_forward
- Add more to this paragraph Amazon Business has a significant impact on the environmental aspect of sustainability. On the positive side, Amazon's focus on renewable energy and waste reduction initiatives has led to the reduction of its carbon footprint. Additionally, Amazon has invested in electric delivery vehicles, reducing emissions from its logistics operations. However, Amazon's reliance on single-use packaging and its large-scale logistics operations have a negative impact on the environment. Amazon has been criticised for its excessive use of plastic packaging, which contributes to plastic waste in landfills and oceans. Therefore, Amazon must continue to prioritise sustainability in its operations to ensure that its environmental impact is reduced.arrow_forwardHow can the integration of sustainability concepts harmonize with an organization's enduring strategic aspirations and objectives?"arrow_forwardMany organizations have differentiated themselves in the marketplace by their "low cost" value proposition to customers (i.e. Spirit Airlines, Dollar Tree, Walmart, and Aldi). To achieve this, the organization fine-tunes their business model to remove as many overhead costs and unnecessary costs so it may pass those savings on to its customers. Select a domestic or international business that has a "low cost" value proposition to its customers and consider the following questions: How does it market itself? How does a low-cost operating structure make them stand out and succeed in the market? Is "low cost" a sustainable model for this company? Evaluate this strategy from an ethical perspective.arrow_forward
- Please fastly solve this question Thereare essentially three types of MBIs. Identify two examples – one pricebased, the other rights-based. Describe how these operate and explain how they can support sustainability.arrow_forwardMany organizations have differentiated themselves in the marketplace by their "low cost" value proposition to customers (i.e. Spirit Airlines, Dollar Tree, Walmart, and Aldi). To achieve this, the organization fine-tunes their business model to remove as many overhead costs and unnecessary costs so it may pass those savings on to its customers. Select a domestic or international business that has a "low cost" value proposition to its customers and consider the following questions: How does it market itself? How does a low-cost operating structure make them stand out and succeed in the market? Is "low cost" a sustainable model for this company? Evaluate this strategy from an ethical perspective.arrow_forwardWhat are three high-risk industries in sustainability? Name them and give one reason why each of them is high risk.arrow_forward
- Explain with an example how sustainable marketers can overcome the performance barrier to better position their products in the market.arrow_forwardIdentify two of the leading companies in the area of sustainability, andexplain why you think each of these companies has chosen to take aleadership role in sustainability.arrow_forwardWhat are Ashley Stewart’s bases for sustainable competitive advantage?arrow_forward
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