What is the benefits and draw backs of long straddle strategy?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter13: The Balanced Scorecard: Strategic-based Control
Section: Chapter Questions
Problem 13DQ: What is a testable strategy?
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What is the benefits and draw backs of long straddle strategy?
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