What is mean by Wholesalers ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is mean by Wholesalers ?

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Step 1

Wholesaler allows approach to various extent of channels and allows to extend the scope of customer foundation. Wholesalers help an organization to grow business on a large scale. This may create demand for the product manufactured by the company.

Step 2

Wholesalers purchase products in large amount and sell the same to the retailer in small amount. Wholesalers are also known as a middleman between the producer and the seller. The wholesaler can be a company or an individual, they store the products in the warehouses till they deliver them to the retailers. Wholesalers emphasize more on providing business to business services.


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