Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is Marketing concept?
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Step 1
Marketing provides the facility to promote the product to the customers. Marketing is a very vast and important concept which should be understood by marketers very well. Without marketing, no company can succeed and increase its sales. Lack of marketing can result in the downfall of a company.
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