What is a company trying to achieve when it embarks on strategic planning?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 1CRQ: Why do managers use strategic analysis?
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What is a company trying to achieve when it embarks on strategic planning?

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Strategic planning:

The strategic planning of an organization is the documentation and form a direction for the organization by assessing the current position and the position the organization likes to be in the future. The strategic plan gives detailed information on the vision, mission, and goals and the action plan to achieve them. A well written strategic plan is vital for an organization and its employees as it helps them direct their effort and dedication to achieve the desire.

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