Answered: What information is private?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What information is private?

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Step 1

Private information is information which is with individuals or groups of individuals that could reveal details of their lives or other characteristics that could impact them. Private information is linked to individuals directly. Private information is the classification of information that individuals use for themselves.

For example, A person's name, address, phone number or email address , a photograph of a person, a video recording of a person(CCTV), a recording of events in a classroom, a person's salary, bank account or financial details etc.

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