What factors do you think companies consider when selecting rap artists to promote their brands? Please cite an example to justify your statement.

The mass Media is an influencer in society with a goal of attracting large audiences and extending a considerable amount of influence. Consider the newspaper, cell-phones, telegraphs, Facebook, Twitter, magazines, journals, computers, television, just to name a few.  Some of these are certainly more effective than others as influencers. All, we depend on to varying degrees. An advertisement on television can influence a person to purchase an item based on the appeal of the the item, regardless if it is needed  or not. A  message obtained from facebook  may cause a person to pass the information on as "truth" and later find out that it is not.  What do you feel is the most effective mass media communication in our society today?     Why did you select this mass media communication approach? Although you think this is the most effective mass media communication, what are some of the problem areas with this method of communication?

What effects do you think occur when it is revealed via an FTC settlement that a firm was engaged in deception?

What is the importance of celebrity endorsements for a marketing message/strategy?