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- Discuss the reasons why top-management commitment is essential to the success ofsupplier management and development.In the 1970s, Nestle the Swiss based MNC manufacturer and distributor of food and beverage products, was accused of ‘hooking’ mothers of Africa onto the use of infant formula powdered milk for their babies rather than mothers’ breast milk. Given the powder had to be mixed with water and African water was impure many babies died. The structure of the Nestle organisation in Africa contained separate product, marketing and sales functions. It was a standalone business entity. So, the sales and product executives in Switzerland were not aware that the infant powdered milk was being ‘mis-sold’ and ‘mis-represented’ leading to dead African babies. Many commentators believed that it was the structure of the African business that was to blame as it had no oversight from Switzerland. It is fair to say that Nestle made significant and profound changes to its governance structure after this event. 1. Explain what you believe could have been lacking in the Nestle Africa business. Did they…“ ANTHONY GUERRERO’S DILEMMA” When it comes to being a machinist, Anthony was a true craftsman. Anthony had heard almost everything he knew about Daniel, his first and only boss. Anthony was married with three young children. He was 33 years old and had served for Daniel since he had completed his military service. Within 12 years, Anthony had perfected his talents under the watchful and analytical eye of Daniel. Daniel was able to acknowledge Anthony talent for business. Anthony had a positive attitude about education and a desire towards excellence that Daniel respected. Daniel Machine Shop was a successful small company. Its performance was mainly based on the reputation for quality that had been developed in its 42 years of operation. Daniel and his new wife, Sheryl, came to this country when he was in his late twenties. Today, the enterprise was a success, but Daniel recalled the early years when he and Sheryl had to struggle. Daniel wanted the company to continue producing the…
- please determine and relate any three technological inventions that could have an impact on Santa Cruz Guitar Co. business functioning.In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggres- sively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?ADROLL: A CASE STUDY OF ENTREPRENEURIAL GROWTH SUMMARY AND AUTHOR’S NOTE The case examines the background, start-up, and growth of one of the fastest growing companies in the U.S, AdRoll. The case examines the various strategic factors related to the growth of AdRoll and how the founders must address these issues to maintain their level of growth. The case study is especially interesting not only because it focuses on one of the fastest growing young firms in the country, but also because it deals with on an understudied topic within the field of entrepreneurship: entrepreneurial growth. Students will learn about the start-up and growth of AdRoll. They will be required to marketing research.
- Assume you are an engineer working for a chemical production company. You are on the technical team that is responsible for deciding what to do about the dangerous chemical that your company is using to produce its best-selling chemical product. Recent reports have just made known the dangers of this chemical, and the company now needs to decide how to proceed. There are several options to consider: stop producing the harmful product altogether and take a hit on total profits; continue to make the product and sell it, like nothing's wrong, since the federal government has not cracked down. You could also spend money and engineering efforts in R&D to develop a safe chemical that would take its place. There is no guarantee that this would happen any time soon, but the scientists think it is realistically possible. To make matters worse, your biggest competitor produces this harmful product off-shore and is not hampered by the US regulations. If you stop producing this product…Explain Marketing environment (micro and macro) that affect the OMAN LNG company's product / services?Novartis's Prescription for Invoice ProcessingWhat do you do when you have more than 600 business units operating through 360independent affiliates in 140 countries around the world-processing complex invoices in variouslanguages and currencies? You seek out the best technology solution to make the job easier.At global pharmaceutical giant Novartis, the IT department is a strategic resource, a communityof 2,000 people serving 63,000 customers in 200 locations and 25 data centers. Because most ofthe company's invoices come from international suppliers, they have differences in design,language, taxes, and currency. Consequently, many ended up as "query items" requiring manualresolution by Novartis accounting staff-which delayed payments and made those invoicesextremely costly to process. In fact, finance personnel spent so much of their time resolvingqueried invoices that other work suffered. A solution was badly needed.To maximize its investment, Novartis needed a flexible solution that…
- Please explain the determinants of success for a platform in the following phases: (1) during the startup & growth phase, (2) during the maturity phase. Explain at least one determinant for each phase.What are the possible revenue structure of a Bio-Brick (product) Company? Here are the example Revenue Structure of a ecommerce Revenue Structure · Low margin revenue streams from retail ecommerce sales and fulfillment · Advertising · Marketplace commission · Transaction feesWhich of the following statements best reflects a firm at the most evolved stage of corporate sustainability? "Our goal is to reduce our company's environmental footprints." "Our efforts are focused on improving our company's value chain and holding our suppliers accountable for the environment." "Sustainability principles are considered in all our corporate decisions." "Our commitment to sustainability will be driven by financial considerations."