What effect does the value of the smoothing constant have on the weight given to the recent values?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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What effect does the value of the smoothing constant have on the weight given to the recent values?

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